MEDIA EDUCATION IN SPAIN AND INFLUENCE OF POLITICAL TALK SHOWS ON THE FORMATION OF PUBLIC OPINION
DOI:
https://doi.org/10.35433/pedagogy.3(102).2020.75-85Keywords:
media education, media literacy, media culture, public opinion, television, political talk shows, mass media.Abstract
The article analyzes media education in Spain, which is designed to help society better adapt to the world of information, learn the language of the media, gain skills in the perception of information. The concepts "media education" and "media literacy" are disclosed in the research. It has been proved that media education is a part of an educational process aimed at forming media culture in society, which results in media literacy and allows consumers to analyze media messages critically in order to notice propaganda, censorship or one-sidedness in news and public interestprograms. Media literacy is aimed at making people experienced creators and producers of media messages. The task of media literacy is to transform media consumption into an active and critical process, helping them understand the potential manipulation. It has been found that in the current media system television provides a growing level of interactivity, which improves the communication of programs with their audiences where the leading role belongs to talk shows. Thus, one of the priority tasks of education today is the need to educate citizens and enable them to interact critically and intelligently with modern globalized media. The article examines the impact of Spanish political talk shows on public and shows how to expand audience participation in different ways. It was determined that the use of television evening talk shows for political information, namely evening talk shows, links all three categories of criterion variables – political efficiency, political trust and probability of choice – either directly or through interaction with the third variable. Recommendations that will increase viewers' confidence in political talk shows were proposed. The findings show that the use of evening talk shows as a source of political understanding can contribute to political inefficiency and political mistrust on the part of the public.References
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